Brow gel: It will change your life if you don’t do anything to your brows already. If your new to makeup and brows, but want to add a little something, brow gel is the way to go. It’s mascara for your brows and will really help to frame your face.
Color – The Benefit is a touch cooler with slight grey tones. The L’Oreal is more of a chocolate brown
Wand – I don’t think the length of the want has any effect on the application but I know the size of the brush does. I didn’t want to get the Maybelline Brow Drama because I had a feeling I wouldn’t like that ball wand. Both the Benefit and the L’Oreal have the same shape to the wand but the L’Oreal is slightly larger. You can still use the smaller end of the brush for a more precise application
Performance – Both easily define and darken brows. I think that the L’Oreal has a stronger hold (which I like because my left brow can get a bit unruly) but the Benefit might add a little more with the fibers.
Verdict – L’Oreal wins for me. It is 1/4 of the cost and it performs just as well. I still would pick up the gimme brow if I had a gift card but for the price, I just can’t justify it. Thank you, Drugstore.